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When you are new to AdSense you may find it difficult to comprehend what
all the various values mean within the reports section. This tutorial will
give concise explanations on each measurement:
Google
AdSense Reports Section
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All the important measures / values are listed and explained in the list
below:
Labels
- Todays Earnings - Your earnings so far today.
- View - Selection of which period to show.
- AdSense for content - Statistics for both link and content units.
- AdSense for search - Statistics for search units.
- Referrals - Referral Information.
- Total Earnings - Your total earning during the period reported, which is
selected via "View".
Terminology
- Page Impressions - The number of times a page with AdSense ads were on it were
loaded.
- Clicks - The number of clicks a link unit, content unit, or sponsored listings
on the search results page received.
- Page CTR - The "Click-Through-Rate", which is calculated by the number of clicks
divided by the number of page impressions. This is used by webmasters as an indication
of the effectiveness of the ad. For content rich sites an average value for this is
between 3-5%, whereas for sites such as image hosts, forums, arcade sites it is much
lower. The higher the CTR the more clicks you are receiving and therefore the more
beneficial it is for you.
- Page eCPM - The estimated CPM, or "Cost Per 1,000 Impressions". This indicated how
much you are earning per 1,000 impressions and is calculated, unsurprisingly by dividing
your earnings so far by the number of impressions.
- Earning - The total earnings for that page or channel.
- Queries - The number of times a search unit was used.
- Sign-ups - The number of successful sign-ups you referred.
- Conversions - The number of times someone you referred did an action that initiates
a successful conversion. An example of this could be someone installing "FireFox" via
one of your referral buttons.
It should be noted that the statistics in the reports section is not real
time, there is a slight delay of 1-2 hours and that the above statistics are
for all your sites, unless you click "top channels" or "show all channels".
Click here if you are unsure of what channels are.
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