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One of the most important aspects of running an Google AdSense
campaign on your pages is getting the advertisements noticed by
your visitors. Here we'll discuss the basics of good ad placement.
One well known fact by most webmasters is that ads placed above
the fold performs very well. In case you don't know that the "fold"
means, imagine that you fold your monitor in half horizontally. The
area above that fold is where ads perform best (in general). This
area is illustrated in figure 1.
However this is of course a rule of thumb and does not apply
to all cases.
Each and every site will have different locations within their
pages that perform better than others. What you must do constantly
is to:
- Place Ad
- Test/Track Ad (Using channels)
- Change
- Repeat steps 2 and 3 over and over
This simple optimization technique is very simple but yet not
carried out by all webmasters. Badly placed advertisements will
yield very low Click Through Rates (CTR). Just think about it.
You have a site with great content, good traffic but a CTR of 1%.
With optimization you could increase the CTR to 3~5% which would
mean a 3~5 fold increase in your revenue.
Anyway enough about that as all that will be covered later.
A useful page to visit when you are starting off is provided
by Google. Have a look at this page
for some advice from Google on AdSense Optimization.
As you can see from their "heat map" most of the locations that
perform well are above the fold and to the left of the page. Again
this is just a generic view of ad placement but it's a good starting
point.
Successful AdSense placement also requires you to step into the
shoes of your visitor. For example, if you have a page which is one
long article an advert placed right at the end of the article may
be a good idea (especially if you have little other navigation links
at the bottom of your page. This is because the visitor will finish
reading the article and then is presented with the ads when they are
wondering "what next?". It's a great way of getting them to notice
your advert and therefore increase the likelihood of them clicking
on your ad.
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