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When it comes to blending there is only so much you can do with
the AdSense ad unit itself. This means that you have to somewhat
change the appearance of your page to match that of the Google
AdSense ad, if you want successful blending.
This can entail anything from changing the formating of the
text, alignment, etc...
Figure 1 shows an example of an AdSense link unit that has
been blended into the menu bar. Here the AdSense link unit's
background and boarder has been set by Hex, to match the background
color of the table.
The menu above the link unit has been setup in a specific
manner to ensure that it matches the look of the link unit
by doing some things.
In this case, the title of the menu has been embolded and
underlined to match the "Ads by Google". The actual menu links
have been shifted to the right a little bit using a table and
the line spacing has been set to 150% to match that of the
AdSense links.
This slight effort to match the menu bar with the link units
can increase CTR and also helps the site look a little nicer
as everything fits in place.
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