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As I mentioned in other lessons, it is critical that you monitor
how individual ads are performing within a site. Google make this
easier by allowing you to create channels for your adverts.
If you have a standard layout for your whole website, AdSense
tracking can be very simple as the ads are placed in the same
locations on every page. This means that you can get away with
creating only a few channels, which makes life easier for you.
Take a look at figure 1 for an example of ad placement and
use of channels.
As you can see, on this example page from a standarized website
there are 1 link unit and 3 ad units per page. Just a quick run
down of what I have done here.
Just above the title of the article/content I have placed an
link unit. It is above the fold for maximum effectiveness. Directly
below the title I have placed an ad unit, for an example a "250x250"
- again to maximise visibility of the advert. I have placed a
horizontal banner at the bottom of the content, and also blended a
vertical ad unit into the menu.
On the diagram each label states what type of unit it is (ad
or link) and an example of a channel name for that particular unit.
As we have 4 seperate units within the page all in different
locations, I have created 4 channels.
By doing this I can monitor the performance of each unit and
optimize it accordingly. When you login to your Google AdSense
account you will get a seperate report for each of your ad.
Figure 2 showns an example of what would show up:
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