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The colors used within an ad can play a significant role
in the effectiveness of the ad.
In general there are 2 approaches you can take when choosing
the colors used in the AdSense ads. The first is to blend the
advertisements into your webpages and the second is to make them
stand out. A very basic example of the two different types of
ads are shown here with the use of a link unit above some links:
Changing the colors of an ad can be done through your AdSense
account and is very self-explanatory, especially as there is a
live preview available. The selectable colors via the color selector
is very limited so it is worth the time and effort to find the exact
colors you want, and typing in the hexidecimal code into the textbox
provided.
If you are blending your ads into the webpage, then go with the
general color scheme of your site.
However if you're trying to make the advertisement stand out, then
it is worth testing the ads with different colors and see which one
performs best. You'll find that some color combinations will perform
siginificantly better than others.
According to the "Inside AdSense" blog "...many publishers have
found that visitors are more likely to see and click on Google ads
when the ads themselves blend cleanly into a site...", which suggests
that blending is in general the better approach to take.
Sharon Maguire, the owner of dogbreedinfo.com doubled her daily
revenue from AdSense to $650 just by removing the boarders around the
ads being displayed. This is a prime example of how successful blending
can significantly increase your CTR.
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