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Background
Google AdSense is an advert publishing program run (obviously) by Google.
It allows webmasters running sites of all sizes to monetize their site by
placing simple text/image adverts on their website.
AdSense is a Pay Per Click (PPC) program, which means that the publisher
gets paid every time one of their visitors click on the adverts. The actual
amount paid varies depending on the advert.
How Does It Work?
First a webmaster will create a site. For an example let's say webmaster
A creates a website on guitars. Once he has an established site with unique
content, he can sign up to the Google AdSense program. If he gets approved,
which most people do (unless a spammy site), he is given a piece of javascript
coding that he can place into his webpages.
Once the code has been implanted into the pages of the website, and is
published on the net, a bot from Google automatically spiders the pages
within that site. The job of this bot is to determine what each page is about.
After the bot has spidered the website and all it's individual pages,
Google AdSense will start to show relevent ads on each page. For example,
as webmaster A has created a site on guitars, all his ads will be related
to guitars.
In fact, it's much more detailed than this.
If one of the pages is about guitar lessons, the javascript code will
show guitar lesson related adverts such as "Free Guitar Lesson" or
"Learn to Play Guitar". Whereas if the page is about guitar music,
then the javascript code will show adverts related to guitar music etc...
Where Do the Ads Come From?
As well as the AdSense program, which is for advert publishers,
Google run a program called AdWords (discussed later). This program
allow people/businesses to advertise for a fee.
So say webmaster B has a guitar shop site. He may decide to
advertise using Google AdWords. He can set-up an advertising
campaign, with a price of 10 cents per click and a maximum budget
of 10 dollars a day.
Now as webmaster B is advertising a guitar shop site, there
is a likelihood that his ad will show up on webmaster A's site.
If someone clicks on that ad, webmaster B will be charged 10
cents. A proportion of this is taken by Google and the rest is
given to webmaster A as payment for showing the ad.
When and How Will I Get Paid?
Payment is made once you have made over $100. Every month
your account is checked to see if you have exceeded this threshold
and payment made if appropriate.
You can choose to receive payment via cheque or via electronic
funds transfer.
Any Tips on AdSense?
Yes, lots. That's why this section of the site exists! We'll be
discussing various aspects of Google AdSense such as placement,
use of color, use of channels, tracking, testing and optimization
etc...
One thing that I should say before we go on though. Make sure
you read the Terms of Service (ToS)! Also do NOT under any circumstances
click on your own ads or ask your friends/relatives/workmates to do
so. It will most likely lead to you being banned from the Google
AdSense program and therefore is not worth the hassle.
Any Tips on AdWords?
Again yes, lots. A section for AdWords will be added in the
near future.
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