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META tags are HTML elements, which is used to provide metadata about a certain
webpage. These tags are placed within the <head> section of an HTML document.
In the past search engines heavily relied on META tags to determine the category
of a given webpage. For this reason some webmasters started to abuse the system and
mislead the search engines by using unrelated keywords within the META tags to gain
high traffic.
Search engines now days determine the category of a webpage themselves by the use
of spiders (automated programs that scan through your pages). These spiders analyze
each and every webpage to see what the subject of the webpage is. They even have
algorisms to detect spammy pages.
Although META tags don't have as much importance as they once had, it is still good
practice to use them. An example of META tags is shown below:
Example of META Tags
<html>
<head>
<meta http-equiv="Content-Language" content="en-gb">
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<TITLE>The META Tags</TITLE>
<META NAME="author" CONTENT="H.Hashi">
<META NAME="subject" CONTENT="Computer, Internet, Website, Technology">
<META NAME="Description" CONTENT="A tutorial explaining what META tags are and how to use them.">
<META NAME="Classification" CONTENT="A tutorial explaining what META tags are and how to use them.">
<META NAME="Keywords" CONTENT="Meta, tags, HTML,tutorial, lesson, guide, information">
<META NAME="Language" CONTENT="English">
<META HTTP-EQUIV="Expires" CONTENT="never">
<META NAME="Copyright" CONTENT="H.Hashi">
<META NAME="Designer" CONTENT="H.Hashi">
<META NAME="Publisher" CONTENT="H.Hashi">
<META NAME="Revisit-After" CONTENT="7 days">
<META NAME="distribution" CONTENT="Global">
<META NAME="Robots" CONTENT="INDEX,FOLLOW">
<META NAME="country" CONTENT="USA, United States, United States of America, America, England, Scotland, Ireland, UK, United Kingdom, Northern Ireland, Canada, Austalia">
<link rel="stylesheet" href="http://www.SiteToolCenter.com/style.css" type="text/css">
</head>
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This is the META tag used on this particular page. You obviously have
not been shown this information and can only view it when you look at the
source code. However when spiders such as Google visited this page, they
would have scanned through this section as well to give them more information
on which to base their analysis.
META tags are used for an online marketing technique called "Search Engine
Optimization", or "SEO" for short. We'll discuss some aspects of SEO later
on in the tutorials.
Setting Up Your Own META Tags
Try using our META Tag Generator tool. Once you've generated the
code just place it within your <head> tags.
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