Factors to Consider When Choosing a Domain Name

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Factors to Consider When Choosing a Domain Name

There are various factors you must consider when choosing a domain name:

TLD

The most memorable Top-Level-Domain name is ".com" as this is the most widely known TLD and therefore is the TLD I recommend you to go for. However due to it's popularity it also means that domain names with this TLD is very limited. Remember that TLD's have no effect on your ranking on the SERPs (Search Engine Results Page) so don't be discouraged from using TLDs such as ".co.uk" - this may in fact help your visitors identify your website as based in the UK and help you get targeted visitors. An exception from this rule is sites such as ".edu" and ".gov" as they are regarded as more authoritative TLDs.

Purpose

Before you choose a domain name, you should try and think ahead. For example if you want to create a brand name then you should try and choose a unique name. One thing to seriously consider is what keyphrase you are trying to target in search engines. If you are trying to get the #1 position for the keyphrase "Game Reviews" then having the words "Game" and "Reviews" in the domain name can help you with your SERP ranking. In case you hadn't realised, this is the reason some people register long domain names such as "how-to-get-rich-quickly-on-the-internet.com". However I'm sure you'll agree that this is a little excessive. It also doesn't help you create a reputable website as it just looks like spam.

Length

Try to keep the domain name as concise and to the point as possible. Long domain names either look spammy (as discussed above) or is very difficult to memorize.

Variations

There are 2 things to consider here. Firstly if you are considering to spend a lot of time and effort on your new site, you might consider researching for existing websites with similar domain names to your one. The reason behind this is because other webmasters maybe using them for other niches, some of which may even damage the reputation of your company if you're not careful (e.g. pornographic sites).

The other reason why you should consider variations is to prevent people from leeching onto your site's popularity. Let us say that this site was a commercial site with a lot of funds going to advertising. You wouldn't want someone else registering variations of this domain name, such as site-tool-center.com and sitetoolcenter.net, as this will reduce the visitors you receive.

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