There are various factors you must consider when choosing a domain name:
The most memorable Top-Level-Domain name is ".com" as this is the most widely
known TLD and therefore is the TLD I recommend you to go for. However due to
it's popularity it also means that domain names with this TLD is very limited.
Remember that TLD's have no effect on your ranking on the SERPs (Search Engine
Results Page) so don't be discouraged from using TLDs such as ".co.uk" - this
may in fact help your visitors identify your website as based in the UK and
help you get targeted visitors. An exception from this rule is sites such as
".edu" and ".gov" as they are regarded as more authoritative TLDs.
Before you choose a domain name, you should try and think ahead. For example
if you want to create a brand name then you should try and choose a unique name.
One thing to seriously consider is what keyphrase you are trying to target in
search engines. If you are trying to get the #1 position for the keyphrase "Game
Reviews" then having the words "Game" and "Reviews" in the domain name can help
you with your SERP ranking. In case you hadn't realised, this is the reason some
people register long domain names such as "how-to-get-rich-quickly-on-the-internet.com".
However I'm sure you'll agree that this is a little excessive. It also doesn't
help you create a reputable website as it just looks like spam.
Try to keep the domain name as concise and to the point as possible. Long
domain names either look spammy (as discussed above) or is very difficult to
There are 2 things to consider here. Firstly if you are considering to spend
a lot of time and effort on your new site, you might consider researching for
existing websites with similar domain names to your one. The reason behind this
is because other webmasters maybe using them for other niches, some of which may
even damage the reputation of your company if you're not careful (e.g. pornographic
The other reason why you should consider variations is to prevent people from
leeching onto your site's popularity. Let us say that this site was a commercial site
with a lot of funds going to advertising. You wouldn't want someone else registering
variations of this domain name, such as site-tool-center.com and sitetoolcenter.net,
as this will reduce the visitors you receive.
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