Internet Terminology

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Internet Terminology

There are many technical words used by webmasters and at first it can be rather confusing. This page has been setup in an attempt to help understand what it all means.

  • Alexa Traffic Rank - A ranking system setup by Alexa.com which ranks website according to the traffic they receive. The 2 main weaknesses in this system is the fact that users must have the Alexa Bar installed in order to be monitored and that a webmaster can artificially improve his Alexa ranking by visiting his own site. A site with an Alexa Traffic Ranking of 500 means that that site is the 500th most popular site on the internet (according to Alexa).
  • Bump - "To bump a thread on an internet forum is to post a reply in order to raise the thread's profile by returning it to the top of the list of active threads."(WikiPedia) It is usually something frowned upon by other users.
  • DNS - Domain Name System
  • Domain Name - The name used to identify a site - for example this site's domain name is "SiteToolCenter.com". The "www" is not part of the domain name.
  • FTP - File Transfer Protocol. A popular method of transfering files between the webmasters personal computer and their server.
  • Google - God ;)
  • Hidden Text - Sometimes used by some webmasters to make their page keyword rich without making the page look messy. This is bad practice and search engines now days have taken measures to prevent this from affecting their analysis of a website/webpage.
  • Hits - A single access request made to the server.
  • Link Exchange - Literally what it says. An exchanging of links between sites for the purposes of SEO.
  • PR - Google Page Rank. A ranking system devised by Google in an attempt to show the importance of a site. It ranges from 0 to 10 with 10 being the best.
  • SE - Search Engine
  • SEO - Search Engine Optimization
  • SERP - Search Engine Results Page
  • Traffic - People coming to your site.
  • Uniques - See "Unique Visitors"
  • Unique Visitors - 1 visitor from 1 IP address within a certain time frame is counted as a unique visitor.
  • WYSIWYG - What You See Is What You Get

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