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Here are various other tips to consider when designing and publishing
banner ads. These are not as vital as the previous points covered but
will help increase the effectiveness of your banner ads campaign:
- 'ALT' and 'TITLE' - If possible, make use of the ALT and
TITLE attributes for your banner to make the most of the backlink
to your site. This is not available on all sites but it is worth
asking the webmasters if they could add them.
- Relevance - Make sure the banner ad is relevant to the
viewer. Even if you place a banner ad on a popular website, it is
not going to be very effective unless your site is relevant to the
site and it's visitors.
- Questions - Asking a question in the banner can help
engage the viewer and therefore make it more efficient by helping
to increase CTR.
- Which Page? - Make the banner redirect the visitor to
the most relevant page on your website, NOT simply the homepage.
If you just make a default link to your homepage each time, the
visitor may leave your site before even reading through your content
as it is not relevant enough to the subject matter of the ad they
just clicked.
- Special Words - It has been proven that use of words
such as "Free" & "Click Here" can actually help increase CTR.
| Tracking the Performance of Banner Ads | Back to Website Marketing | |
