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SEO, or search engine optimization, is something that many webmasters
spend a lot of time working on. Now, most people know that quality back
links to your site and unique content are the two ways to increase your
search engine ranking. The more quality back links you have to your site
and more unique content your web site features, the higher it will rank
in the search engines and the higher your Google Page Rank will be. The
question is, what webmasters should focus on, building back links or
writing quality unique content for your web site?
This is a question that is constantly being debated by the webmaster
community, but to build a successful web site that gets a lot of traffic
and earns revenue, you need quality content. Although some sources will
continue to say that links are more important than content for SEO purposes,
quality unique content is still a must for a site that can get traffic
and earn a lot of revenue, and after all, that is a webmaster’s ultimate
goal. You can spend hours on SEO building back links, but you need traffic
and the best way to get constant traffic is to get many return visitors.
If you have a web site with lots of quality content that people want to
read, you will get a steady stream of traffic and those who visit your
web site will visit again in the future to see what you have added. Hence,
your search engine ranking will naturally rise.
That being said, you should still spend some time building quality links
so that you can get some initial traffic and generate some buzz for your web
site. When building links, make sure you get quality content embedded links
on web sites that are well established and have a high Google page rank and
a lot of traffic to get the most “SEO Value” out of each of your links.
Recap
The key is finding the right balance. To build a successful web site, you
should focus on content so that you have something for your visitors to read
and work on updating your web site frequently to help draw return visitors.
Links should be in the back of your mind when first developing a web site.
After your site has the content, then you can spend some time building back
links for SEO purposes and traffic.
The Bottom Line: Focus on quality unique content first and then work on
building links for SEO tomorrow.
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